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Upfront Digital Media Programmatic Direct PlatformDESCRIPTION
Undertone has acquired Upfront Digital Media. On June 11 2014, Undertone, a leader in creating digital advertising solutions for brands, announced the acquisition of brand-focused programmatic platform, Upfront Digital Media formerly Legolas Media. Together we will focus on the technology needs of brand marketers and agencies. This is an investment that allows us to give clients access to premium inventory in an automated way, something brand marketers and agencies ask for daily.PARSED CONTENT
The web site thinkupfront.com has the following on the web site, "Undertone has acquired Upfront Digital Media." We saw that the website also said " On June 11 2014, Undertone, a leader in creating digital advertising solutions for brands, announced the acquisition of brand-focused programmatic platform, Upfront Digital Media formerly Legolas Media." It also said " Together we will focus on the technology needs of brand marketers and agencies. This is an investment that allows us to give clients access to premium inventory in an automated way, something brand marketers and agencies ask for daily."